
Their 2009 CD “I and Love and You” peaked at No. 16 on Billboard’s album charts, and earlier this year, they performed with Mumford & Sons and Bob Dylan at the Grammy Awards.
Next month, they’ll get even bigger. Enormous, in fact.
On July 9, the Concord folk-rock band will perform a sold-out show at Red Rocks Amphitheatre in Colorado, and that show will be broadcast live via satellite to the band’s hometown on Charlotte Motor Speedway’s new 80-foot-high, 200-foot-wide high-definition video board (the world’s largest such screen).
“The speedway has been a hometown landmark for us our whole lives and we’re proud to have an opportunity for our music to echo through that historical infield,” said Seth Avett, who fronts the band with his brother Scott. Both men grew up on a farm in Concord. “For us, performing at Red Rocks and airing live in Concord is about the most ideal situation for being in two amazing places at once.”
The superspeedway will pump the audio through “concert-grade speakers to turn the infield area in front of the video board into a one-of-a-kind concert venue,” according to a press release issued Thursday.
Promoters reportedly are expecting as many as 10,000 fans to pay $10 for tickets (or $15 in July, or $20 at the gate).
Another thing promoters are expecting – maybe hoping for is more accurate (and this wasn’t in the press release): The event might help NASCAR lure some younger, cooler new fans.
Perhaps with this in mind, Charlotte Motor Speedway president and general manager Marcus Smith said, in describing the simulcast: “It’s going to be awesome!”
Tickets can purchased at the speedway ticket office or by calling 1-800-455-3267.